TikTokers are grimacing with delight.
The new purple Grimace shake from McDonald’s has gone viral after several different TikTokers managed to put a bizarre, dark spin on the delicious drink.
Released on June 12, the berry-boosted beverage marks Grimace’s birthday and captures the character’s “iconic color and sweetness,” according to the fast food chain.
The next day, according to KnowYourMeme, a TikToker who goes by @thefrazmaz posted a video depicting him sampling the shake, then cutting to the creator seemingly passed out — perhaps even dead — on the floor with the spilled drink pooling near his head.
The clip, which nabbed more than 2.3 million views, left some commenters wondering what was happening, with one pondering, “I don’t get this trend pls someone explain it,” and another proclaiming him “Patient zero.”
Nearly a week after the beverage was released, another TikToker posted a video of a child sipping the lavender liquid before seemingly losing his mind.
The video, which topped 8.7 million views, then cuts to the child laying face-up next to a puddle of the spilled shake. In the comments, one apparent fan joked, “this a grime scene,” while another added, “rest in grimace” and a third simply called the tend “insanity.”
Since Grimace’s appearance, TikTok has spawned hundreds of strange spin-off clips, with social media users getting more and more creative in an attempt to secure internet fame.
One memorable video starts off as a pretty normal review of the shake but later descends into a horror film trailer: the influencer begins to have a nosebleed of purple goo and is later seen crawling on her home’s ceiling.
Another TikToker also managed to score millions of views by showing a group of girls trying the shake during a night out on the town.
The video then takes a dark turn when it cuts to a deserted road with two of the girls apparently lying dead and another on her hands and knees, turning her head slowly to the camera while regurgitating the periwinkle treat.
It is currently unclear how the fast-food giant is reacting to the wild videos — or, quite frankly, why they started popping up in the first place — though McDonald’s tweeted a photo of the hairy purple blob acknowledging the trend.
“Meee pretending i don’t see the grimace shake trendd,” wrote the company on Tuesday.
The Post has reached out McDonald’s for comment.
Grimace, a recently crowned LGBTQ+ icon, first appeared in the Ronald McDonald universe in 1971 as the four-armed “evil Grimace,” who would steal customers’ milkshakes, according to the Washingtonian.
The character was later rebranded as a two-armed happier version after the purple mascot reportedly scared children.
In 2021, a manager of a McDonald’s in Windsor, Canada, claimed that the lilac legend was “an enormous taste bud” whose purpose is to simply show that food tastes good.
That same year, the food giant told Business Insider that “the best part about Grimace is that he means different things to different people. Whatever he is, we’re just proud our bestie makes people happy.”
Anyone wishing to celebrate the mascot can even get a birthday meal: 10-piece chicken nuggets or a Big Mac with fries alongside the viral violet milkshake.