Marc Jacobs uses AI, ChatGPT for NYC fashion show

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It was over and done with in a New York minute — or three.

The Marc Jacobs fall 2023 runway show took over the New York Public Library on Monday for the third year in a row, delivering innovation and sophistication with 29 looks in three minutes flat.

While catwalks are historically punctual, this one — which began at 7:30 p.m. and ended at 7:33 p.m. — was short enough to be captured in a TikTok clip and test the goldfish attention-span theory.

In line with the progressive and efficient showcase, the fashion house used OpenAI’s ChatGPT to draft the show notes, patting itself on the back for “its innovative approach to blending menswear-inspired tailoring with feminine aesthetics.”

“The collection showcases impeccably tailored suits designed exclusively for women, accompanied by flat shoes, black tights and stunning altered gowns,” read the notes. “The predominantly black and white palette created a striking visual impact, emphasizing the timeless elegance and versatility of monochrome fashion.” 

Two models in black outfits backstage
“The predominantly black and white palette created a striking visual impact, emphasizing the timeless elegance and versatility of monochrome fashion,” read the AI-penned show notes, in part.
Getty Images for Marc Jacobs

The Post reached out to Marc Jacobs for comment.

Generative AI has been commended and condemned by users and experts alike.

While some use the smart chatbot to write wedding vows, Tinder messages and resignation letters, even the software’s own creator has warned of its potentially harmful capabilities.

Marc Jacobs, third from left in green jacket, sits with colleagues to watch the show
Marc Jacobs is the latest designer to make use of advanced technology on and off the runway.
Getty Images for Marc Jacobs

Model walking down runway.
The striking looks toed the fine line between masculine and feminine, combining elements of each to create a captivating juxtaposition of strength, in the form of broad shoulders, and sex appeal, via peekaboo bras.
Getty Images for Marc Jacobs

Advanced technology continues to upend the fashion world, giving way to creativity and greater possibilities.

Besides Marc Jacobs enlisting the help of the buzzy chatbot, Japanese label Anrealage used photochromatic dyes, activated with ultraviolet lights, to transform its fall/winter 2023 line from stark white pieces to a vibrant collection of pastels and patterns.

And in April, designers created entirely virtual collections presented in immersive settings in a novel AI fashion week.

Marc Jacobs’ ready-to-wear collection was innovative in and of itself.

Model in glittering dress with mesh tights underneath, white socks and black gloves
The looks consisted of a muted color palette — with only a touch of red in a handful of looks — and varying textures, shapes and accessories.
Getty Images for Marc Jacobs

Model in tailored striped suit
Despite a lack of color, the collection featured a number of eye-catching patterns.
Getty Images for Marc Jacobs

Model in all black number with broad shoulder pads, corset bodice and hot shorts
The collection exuded power with its tailored womenswear featuring shoulder pads, gloves and edgy bodice designs, with bras peeking out from the necklines.
Getty Images for Marc Jacobs

Even without its runway pomp and circumstance, the tailored womenswear walked a fine, androgynous line between strength, in the form of shoulder pads, and sex appeal, with sheer hosiery and visible lingerie.

The collection “exuded confidence” while “embracing the female form,” read the show notes, in part.

Masculine silhouettes flirted with feminine flairs — broad, exaggerated silhouettes paired with skin-bearing hot shorts, miniskirts and peekaboo bras.

The latter, a chic, intentional wardrobe malfunction, is part of a growing trend of brassiere-bearing looks as of late.

Sydney Sweeney flaunted a pastel blue Miu Miu undergarment beneath a white shift at the Cannes Film Festival in May, while Scarlett Johansson sparkled in a bejeweled balconette under a Barbie-pink strapless frock.

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