Logan Paul’s PRIME energy drink puts kids’ hearts at risk: experts

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At the conclusion of her 10-year-old son’s soccer match, Jennifer Temple handed the kid $5 for a drink.

He came back with a bottle of PRIME hydration, made by the same brand that produces PRIME energy – the drink promoted by influencer-turned-wrestler Logan Paul and YouTuber KSI that Sen. Chuck Schumer is now demanding the FDA investigate.

The energy drink has a whopping 200 mg of caffeine per 12 ounce can — an 8.4 ounce can of Red Bull has 80 mg.

Schumer said: “Buyer and parents beware, because it’s a serious health concern for the kids it so feverishly targets.”

Temple was shocked when the other kids made a big deal out of her son’s prized beverage.

“It made him seem cool,” she told The Post. “Kids were going crazy for it and saying, ‘PRIME, PRIME, PRIME…’ How do they even know about it?”

Logan Paul
Logan Paul is one of the YouTube stars putting in a push for Prime drinks.
Zuffa LLC via Getty Images

Chuck Schumer with a can of PRIME energy drink
Senator Chuck Schumer slammed PRIME energy drink, citing its high levels of caffeine and appeal to minors.
Ron Adar / M10s / SplashNews.com

Besides being a mom, Temple has a PhD in neuroscience and worked on studies involving children and caffeine at University of Buffalo where she is a professor.

“I wouldn’t have let him get the drink with caffeine,” Temple said. “He got the hydration one” – there is a PRIME energy drink, which debuted in January 2023, and a PRIME hydration drink, which came a year earlier – “but I’m not happy that there is a version with 200 mg of caffeine, aimed at children.” 

A preview for an upcoming commercial for PRIME Energy has the hallmarks of a viral TikTok video: messy stuff being thrown at the commercial’s drink-chugging star and urgent narration.

In studying more than 100 children, Temple continued, “We found that there is a strong desire to continue drinking the caffeinated beverage and, if consumed later in the day, it could impact a child’s ability to fall asleep. If a kid, with a small body, has a few cans, it can make him jittery or cause him to throw up.”

PRIME energy and PRIME hydration on sale
Experts are warning about the health effects of high-caffeine PRIME energy (bottom shelf) which shared branding with PRIME hydration (top two shelves). PRIME says it does not market its energy range at under-18s.
In Pictures via Getty Images

Jennifer Temple
Caffeine researcher Jennifer Temple makes sure her 10-year-old son does not drink caffeinated beverages.
Courtesy of Jennifer Temple

Dr. Edith Bracho-Sanchez, primary care pediatrician at Columbia University Irvin Medical Center in Manhattan, shares the concern.

“The main concern is how appealing it is to children,” Bracho-Sanchez told The Post, referring to the brightly-colored cans with flavors including blue raspberry, strawberry watermelon and tropical punch.

“If it was clearly for adults and had a crazy amount of caffeine, we would be having a different conversation.”

PRIME told The Post in a statement that its energy drink is not made for children and its packaging makes clear it is not for under-18s.

Dr. Edith Bracho-Sanchez
Dr. Edith Bracho-Sanchez, primary care pediatrician at Columbia University Irvin Medical Center in Manhattan, is concerned about the energy drink being marketed to minors.
Edith Bracho-Sanchez/Facebook

“As a brand, our top priority is consumer safety, so we welcome discussions with the FDA or any other organization regarding suggested industry changes they feel are necessary in order to protect our consumers,” it added.

Paul has boasted about soaring sales of PRIME, which is made by Congo, an energy drinks star-up in Louisville, Ky. He and KSI are listed as founders.

The duo have have energetically promoted the drinks around the world, signing a deal to make PRIME hydration the official sports drink of UFC, and doing the same with major-name sports teams including the LA Dodgers, and soccer teams Arsenal, of London, England, and Barcelona, of Spain.

Paul told boxing podcast True Geordie that his “number” for selling his share would be $5 billion, while he told an Australian radio interviewer that sales in January alone had been $45 million.

A still from an ad for PRIME energy
Advertising for PRIME energy has the viral feel of TikTok with explosions of color.
A still from an ad for PRIME energy
This upcoming ad for PRIME energy will feature pulsing colors.

Bottles of PRIME Energy in differing flavors.
Health experts warn that marketing the drinks in multiple flavors makes them attractive to Children.
Getty Images

The worry for Bracho-Sanchez is what happens if kids drink multiple cans of Prime energy drink. “When there is something cool, with different flavors, kids want to try the different flavors. It is possible that they do not consume just one can and that is when we get into dangerous territory.

“When we get to higher amounts of caffeine, I worry about kids experiencing heart palpitations and abnormal heart rhythms.

“It’s rare, but if you have an underlying condition, like heart arrhythmia, which you may not know you have, and you test your body, we can have dangerous medical consequences.

“You can go into an abnormal heart rhythm that requires emergency medical care. If it happens to one kid, that is one kid too many.”

Logan Paul and KSI promoting PRIME
Logan Paul and KSI, who is in the PRIME bottle, are named as founders of the company. Paul says he would want $5 billion to be bought out of his stake in the drink.
Getty Images

Donald Trump, Dana White, Kid Rock and Mike Tyson with PRIME drinks
Paul’s deal with UFC has put PRIME hydration front and center in images from the sport, including on Saturday night, when ex-president Donald Trump watched in Las Vegas with Dana White (right), Mike Tyson (left) and Kid Rock (second from left.)

It has happened in the UK, where a school in Newport, Wales, told parents that a child had suffered a cardiac episode after drinking a can of PRIME, WalesOnline reported.

The school texted parents to tell them: “The child had to have their stomach pumped and although better now the parent wanted us to share this as a reminder of the potential harmful effects.”

And the drink is not even easy to get in the UK. Supply problems there, according to Insider, have resulted in a black market among students desiring the PRIME drinks that they can’t get their hands on.

They were selling PRIME for as much as $12 per bottle — or extorting other kids for the drinks.

KSI and Logan Paul launching PRIME hydration at Dodger Stadium, Los Angeles
Paul and KSI have done deals making PRIME hydration the official sports drinks of teams including the LA Dodgers.
Icon Sportswire via Getty Images

A bodega owner in Brooklyn told The Post that it is not unusual to see parents from European nations loading up on the drink to bring home for their kids. “They spend $50, $60, $80,” said the owner who did not reveal his name for privacy reasons. “For now, it’s a big deal among the kids.”

Too bad for those who live in Denmark, where sales of the energy drink are “not legal.” In New Zealand, it is not sold due to the excess of caffeine.

As to what happens with PRIME energy drink in the US, Bracho-Sanchez said, “I hope the FDA puts restrictions on how this drink is advertised and marketed, [with] meaningful conversations about the potential dangers.”

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